THE BLOG

2024 is right around the corner! Already? I know, I know. I’m still mentally in 2021 so I get it. Here at Paradigm, we’re always striving to infuse diversity and inclusivity into our company culture. As a fully remote workforce, it’s easy for work to blend with our everyday lives. That’s precisely why we’re making […]

Learning how to interview is absolutely crucial as a business owner. Why? Well, did you know that… According to Gallup, the cost of replacing an individual employee can range from one-half to two times their annual salary. That means if things don’t work out with an employee whose salary is $50K, you’re looking at coughing […]

Finding the perfect fit for your team may not happen overnight, but trust me, it’s well worth the wait. Expanding your online business team is a monumental step, but let’s be real – the hiring process can sometimes feel like a comedy of errors. You know what I’m talking about: the endless interviews, trial periods […]

Successfully running a small business hinges on many things: a solid product or service, effective marketing, and, of course, wrestling with the financial beast. Wait, don’t ghost us just yet! If that last one sent you running for the hills or retreating into a cave of financial shame, please stick around. We’re here to change […]

Kiley and Kira sitting together looking at a laptop in from of a southwestern sunset painted wall

Employee benefits 😱  Just hearing those words can send a shiver down the spines of many small business owners. It’s a whole world that can feel overwhelming, expensive, and incredibly complex. Especially if you’re tackling it with the same approach as those corporate giants we’re all trying to differentiate from. But take a deep breath, […]

As business and people leaders, we see our team members in a different light than pretty much everyone else in their lives.  We can identify work patterns, preferences, and styles that not even their closest families and friends (or they themselves) can see.  This doesn’t mean it’s our job to play doctor and diagnose learning […]

Imagine this: Your business is thriving, raking in steady revenue, and you’re finally ready to hire someone to handle someone to take over that one thing that always falls to the bottom of your to-do list: social media. You’re looking for someone who can handle the higher-level responsibilities: crafting strategic campaigns, orchestrating paid advertising efforts, […]

Amber coffee mug on a sunny window frame.

“I just need another me.” We have probably all said this before. The reality is that we pour ourselves into our businesses and believe we know what is best. But, is another you what you really need? Someone who works and does everything the way you do? This answer might shock you, but NO, you […]

With Special Guest Madi Paige When I interviewed Madison Paige, I knew some of the basics before we started our chat: Madi is a Business Growth Specialist a Top Rated Business Podcast Host & Public Speaker – and she helps brands build a ride or die online community so they can stand out & sell […]

Let’s talk cycles! No, ladies, not that one… I’m referring to the cycle in your business that you can’t seem to escape, the one that brings a toxic and cliquey environment to your workplace– totally on accident. I call it the Cycle of Crisis, and breaking free from it is absolutely crucial to building a […]

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