I’m so excited to share my conversation with Steph Weber of The Weber Co., a full-service branding and marketing company. Steph focuses primarily on helping entrepreneurs and small business owners develop a clear, authentic brand and a marketing strategy to support it. Steph and I covered a lot of ground, from branding and marketing to […]

The internet is full of bad advice, and there are a lot of myths surrounding HR and hiring. And honestly, most of this advice comes from self-proclaimed “coaches” or “business experts.”  That’s not to say that everyone who’s not an HR professional gives bad advice. But just having hired a few employees doesn’t make someone […]

Does growing a small business ever come to mind, or has that been way off in left field? Where do you really want to be in your business? That’s the first question you need to answer before you decide to scale and hire a team.  You might love working in your niche and getting a […]

Is your business stagnating because you aren’t hiring the help you need? Are you unsure what’s stopping you from hiring? I see so many small business owners wait way too long to hire their first employee or grow their team. They know they need help but they just don’t make it happen. So what’s the […]

You’ve thought about it long and hard. You’ve wondered if you can keep doing it all yourself (you can’t). You’ve tried to find another contractor to pick up some of the pieces, but you just need more dedicated help. And now you’re ready. It’s time to hire your first employee. Except… you have no clue […]

Even with the best training, resources, and management in the world, your employees will need feedback. Sometimes, that feedback is hard to give. Whether it’s telling them they need to provide higher quality work, you want to address their behavior, or you have to let them go… you will eventually have a difficult conversation with […]

Here at Paradigm, we are always looking for ways to incorporate more diverse and inclusive practices into our company culture. As a fully remote company, it can be easy to allow our work to seep into our daily lives, which is all the more reason to intentionally and purposely incorporate inclusive holidays into our annual […]

As small business owners, sometimes it seems like all we do is plan and map out timelines for our business. Hiring is no different! There are a lot of steps that come before and after the initial hiring process that contribute to a successful hiring strategy, but once you get going, and you run through […]

In the world of online business, everyone who is contributing to the success of the business plays a major role. On the surface, it may seem easier to hire contracted employees to create the mismatched quilt of your team. However, hiring contractors to fill the gaps in your organization is a short-term solution, not a […]

One of the biggest mistakes we see is when entrepreneurs rely on their payroll system to handle their HR. Spoiler Alert: Payroll is NOT hr. Setting up payroll and paying people is the easiest part of having a team.​​​​​​​​ ​​​​​​​​That being said, a killer payroll system can make a HUGE difference when it comes to […]