What does it really look like to go from being a freelance creative to an effective CEO of a creative-focused business? How do you build the work culture you want? And how do you balance your detail-oriented personality with the need to let your team members have ownership of their responsibilities? I cover all those […]

You’ve thought about it long and hard. You’ve wondered if you can keep doing it all yourself (you can’t). You’ve tried to find another contractor to pick up some of the pieces, but you just need more dedicated help. And now you’re ready. It’s time to hire your first employee. Except… you have no clue […]

By Kiley Van Guilder What is the difference between attraction and outreach recruiting? Let’s break it down for you! Attraction Recruiting Put simply, attraction recruiting is building a presence as not only a company or business known and recognized by clients and others for products or services you provide, but an intentional establishment as an […]