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Performance management: Love it? Hate it? Wondering what the big deal is?  It can be a real mixed bag. Maybe you skip into those meetings, giddy to shower your team members with glowing feedback and praise. Orrrrr maybe you’re dragging your when the feedback is a bit more…complicated. But what if there was a way […]

Employee engagement has been a hot topic over the last few years, especially with the growing popularity of online businesses and remote work. And employee engagement also plays a big role in hiring and employee retention. The bottom line is — the more invested your employees are in your business, the more space you can […]

What’s your motivation as an entrepreneur? Most of us decided to take this route because we were tired of life in big corporations. We didn’t want to continue working in toxic cultures with narcissistic bosses, problematic hiring practices, and workaholic expectations. We wanted to do things differently! We wanted to do better! As entrepreneurs and […]

What does it really look like to go from being a freelance creative to an effective CEO of a creative-focused business? How do you build the work culture you want? And how do you balance your detail-oriented personality with the need to let your team members have ownership of their responsibilities? I cover all those […]

You’ve thought about it long and hard. You’ve wondered if you can keep doing it all yourself (you can’t). You’ve tried to find another contractor to pick up some of the pieces, but you just need more dedicated help. And now you’re ready. It’s time to hire your first employee. Except… you have no clue […]

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By Kiley Van Guilder What is the difference between attraction and outreach recruiting? Let’s break it down for you! Attraction Recruiting Put simply, attraction recruiting is building a presence as not only a company or business known and recognized by clients and others for products or services you provide, but an intentional establishment as an […]






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