THE BLOG

What’s your motivation as an entrepreneur? Most of us decided to take this route because we were tired of life in big corporations. We didn’t want to continue working in toxic cultures with narcissistic bosses, problematic hiring practices, and workaholic expectations. We wanted to do things differently! We wanted to do better! As entrepreneurs and […]

What does it really mean to create an inclusive culture in your business? It’s a critical question, especially if it’s important to you to support progress and fight discrimination in your industry.  You and your business aren’t bound to the discriminatory policies and biases that are unfortunately still rampant in the corporate world. Let’s talk […]

How do you write a good job description? What criteria should you use to choose a candidate? Can you DIY your hiring or is it better to work with a recruiter? These are just a few of the hiring questions I hear all the time from my clients.  And I get it — hiring is […]

Do you really need a bunch of HR documents for your business? And if so, how do you know which ones you need? Today, I’m excited to share my conversation with none other than my right-hand woman, Kiley VanGilder! Kiley has helped me build Paradigm from the ground up, and she’s the expert that our […]

What does it really look like to go from being a freelance creative to an effective CEO of a creative-focused business? How do you build the work culture you want? And how do you balance your detail-oriented personality with the need to let your team members have ownership of their responsibilities? I cover all those […]

Is it time to terminate an employee? How do you know for sure? And how do you let someone go in a respectful (and legal) way?  Firing someone is hard — it can be highly emotional, even if you feel confident in your decision. Termination is also a minefield for compliance. If you do something […]

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I’m so excited to share my conversation with Steph Weber of The Weber Co., a full-service branding and marketing company. Steph focuses primarily on helping entrepreneurs and small business owners develop a clear, authentic brand and a marketing strategy to support it. Steph and I covered a lot of ground, from branding and marketing to […]

The internet is full of bad advice, and there are a lot of myths surrounding HR and hiring. And honestly, most of this advice comes from self-proclaimed “coaches” or “business experts.”  That’s not to say that everyone who’s not an HR professional gives bad advice. But just having hired a few employees doesn’t make someone […]

Does growing a small business ever come to mind, or has that been way off in left field? Where do you really want to be in your business? That’s the first question you need to answer before you decide to scale and hire a team.  You might love working in your niche and getting a […]

Is your business stagnating because you aren’t hiring the help you need? Are you unsure what’s stopping you from hiring? I see so many small business owners wait way too long to hire their first employee or grow their team. They know they need help but they just don’t make it happen. So what’s the […]

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