October 18, 2024
Have you ever spiraled about whether social media marketing actually does anything for your business’s bottom line, or if it’s just another time-suck? 🤔
Well, here’s a stat for you:
74% of buyers rely on social media to make their purchasing decisions.
That means that nearly 3 out of 4 people are checking you out online before they decide to buy. They want to know what you’re saying, how you’re saying it, and if they can relate to you.
So even if most of your leads come through word of mouth (as is the case for a lot of small businesses) those leads are definitely peeking at your social media profiles to help them make their decision. If you’re still on the fence about putting time (and maybe some 💵) into your social presence, this episode will change your mind.
On today’s episode of On The Up & Up…
I’m chatting with Emma Tessler of Ninety-Five Media, a powerhouse in the social media marketing space for small businesses. Emma had her finger on the pulse of social media way before most brands … back when Instagram was just a bunch of over-filtered food pics and sepia sunsets. (We’ve come a long way, my millennial friends. 😂)
TBH, this episode feels more like a Masterclass in social media marketing, with Emma sharing:
📱What she thinks about the advice floating around saying, “You can totally scale your business without social media.” (Spoiler alert: She has thoughts).
📱How to build a seamless brand experience on social media while still keeping it personal and relatable.
📱The evolution of social media marketing and how it’s changing the way small businesses create content in 2024.
📱The #1 key performance indicator Instagram looks at for their algorithm – so you know where to focus your energy for max impact.
📱Her advice for founders who are ready to transition their social presence from “It’s just me!” to a full-blown company brand now that they’ve got a team backing them up.
📱 Her take as an agency owner on building, managing, and leading a team.
Emma shares tons of resources and insights, so you won’t want to miss this one. Make sure to check the show notes for links to all her tips and tools.
Listen now:
Links mentioned:
- Explore Ninety Five Media’s services, sign up for their value-packed newsletter, and get into their free “Master Your Marketing” course.
- Follow Ninety Five Media on IG @ninety.five.media
- Tune into the Ninety Five Media Podcast, Stop Scrolling Start Scaling.
