March 18, 2026
If something feels off in your business and you can’t quite put your finger on it — culture could be the culprit. Company culture doesn’t collapse overnight. It drifts over time and by the time most founders realize there’s been a shift, it can be difficult to get things back on track.
In this episode we break down the four phases every small business culture goes through, how to identify which one you’re in right now, and what to do about it before it gets expensive.
Listen in to hear:
- Why culture is the root cause of most of the problems showing up in your business right now.
- The four phases of company culture and what each one requires from you as a leader.
- Why founders don’t notice their culture is changing until something breaks.
- What it actually means to let your culture evolve intentionally instead of accidentally.
- Why addressing your culture is basically therapy for your business.
